Protein snacks Founder video Goes Viral on IndiGo Flight, after doing this!

Nuvie's founder is promoting his Protein snacks

Bengaluru-based protein snacks startup, Nuvie's founder, recently went viral for his bold and unconventional marketing strategy in promoting his product mid-air on an IndiGo flight.

In a recent post on LinkedIn, Nuvie founder Prashant Paliwal, however, disclosed that despite such promotions, the brand wasn't growing in the start.

"We've been trying crazy ideas to grow Nuvie 's IG following for the last 1 month, because we tried everything by the book for a year and we didn't grow much," he wrote.

In the viral promotional video, Prashant was seen walking down the aisle of the aircraft wearing a blue T-shirt featuring his company's name and logo. Introducing himself to passengers, he said, "I'm Prashant, founder of this brand, Nuvie. We are a protein snacks brand based out of Bangalore. And we have been trying crazy ideas every single day to grow the following of our brand."

He even said, "I'm extremely nervous, and I'm literally shaking right now," as he continued speaking to passengers who listened curiously.

Nuvie's product

Next, he asked travellers to follow his brand on social media and added that he would be waiting outside after landing with free product samples. "Once we land, I'll be outside, and if you'd like to try our products, we have samples free of cost, so come and say hi to me," he added.

However, the healthy snack brand founder said that he is loving the process of creating content a lot more now, and his brand, "Nuvie", is now growing steadily.

He revealed that the Day 12 promotion on the IndiGo flight has been the "most nerve-wracking thing" he has ever attempted.

Nuvie founder Prashant Paliwal closed the post, pleading with everyone to follow the brand on Instagram.